Adverts that tell us we can trust their products and services, let us know about the new ‘best thing’ and try to persuade us we need their product. Marketers spend a lot of time learning how to program us into discovering a need for their product, they do this through font, colour, sound in their adverts, they design an ideal market and research the people that are in that market to understand how to best sell to that market.
For example a tamariki may need footwear, the media will try control what pair the tamariki gets, there are ones for the princess lover, for the transformer lover, Dora lover, and nearly every superhero. All these are fighting each other for the prime screening time or sponsoring that will best promote their product, this is what media and marketing is designed to do. “After seeing thousands of persuasive advertising messages, we make buying decisions based on what we saw in newspaper and magazine ads, saw and heard in television and radio ads, and saw and heard in ads on websites” (Curtis, 2012, p. 5)
In surveys designed for Parents and tamariki we discovered that the parents agreed that they buy toys due to influence from the media, and tamariki when asked who they idolised or what their favorite toy was, their answers also reflected that they are being strongly influenced by the media advertisements and entertainment.
I guess this means that the media is doing their job.
For example a tamariki may need footwear, the media will try control what pair the tamariki gets, there are ones for the princess lover, for the transformer lover, Dora lover, and nearly every superhero. All these are fighting each other for the prime screening time or sponsoring that will best promote their product, this is what media and marketing is designed to do. “After seeing thousands of persuasive advertising messages, we make buying decisions based on what we saw in newspaper and magazine ads, saw and heard in television and radio ads, and saw and heard in ads on websites” (Curtis, 2012, p. 5)
In surveys designed for Parents and tamariki we discovered that the parents agreed that they buy toys due to influence from the media, and tamariki when asked who they idolised or what their favorite toy was, their answers also reflected that they are being strongly influenced by the media advertisements and entertainment.
I guess this means that the media is doing their job.